Today local search engine optimization isn’t optional. It’s essential if you want your business to get noticed.

The statistics speak for themselves:

  • 72% of users who searched on Google visited a shop within 8 Kilometers of where they were searching.
  • 76% of users who search for something local on their smartphone visits the store within 24 hours, and 28% of those searches result in a purchase.
  • 46% of Google Searches include local intent.
  • 78% of local mobile searches lead to an offline transaction.
  • 97% of users search online for a local service.

We could list dozens of stats, but the bottom line is that if your business doesn’t appear in the local search results, people might not realize it’s there.


The goal of local SEO is to ensure that when a potential customer in your locality is searching for location-specific keywords related to your business, it is your listing or website that they find first.

When users search for a local query, typically, Google will display the Map Pack, also known as ‘The Snack Pack, ‘ which shows the top three relevant results. Underneath the Map Pack are the organic search results where business or service websites will be listed.

In a perfect world, you’ll want to be listed at the top of the Snack Pack and the organic results.


et’s start with the caveat that not all Local SEO Services are equal, and what they do or don’t do will vary from service to service. It will also depend on where your business is on its online journey. It might be that you are a new start-up, or you might already have an online presence that needs to be better optimized for local search.

Usually, local SEO service will start by auditing your site and checking for any technical issues before delving deeper into other areas that might need improving. They will also track and analyze your website so that they can monitor and measure its performance as we advance.

OnPage SEO

Traditional SEO techniques such as optimizing title tags, headings, meta descriptions, images, content, and internal linking should be implemented.

Specific local onsite SEO methods should also be utilized by your local SEO specialist, embedding Google maps on relevant core landing pages, including directions to your business, including details such as phone number, address, opening hours. Optimizing the home page for the main search phrases.

Technical SEO

All sites will benefit from technical SEO, just like tuning a high-performance car, a right SEO specialist will get under the hood of your website, so to speak and do their magic. This means optimizing the site for crawl rate, indexing, and improving site speed. It will also entail implementing Schema markup to provide Google with extra information about your business and website.

They will also check that your site is mobile-friendly, and visitors can navigate it easily while on the go. At TSI, we pride ourselves on our Technical SEO skills, our team of SEO mechanics enjoys nothing more than fine-tuning websites to run at their best!