Strategic Communications

We Solve Business Problems.

Communications Strategy Group (CSG) is more than a content marketing and public relations agency.

We help organizations leverage high impact strategic communications and marketing techniques to solve their most difficult challenges and activate growth opportunities. We partner with our clients to gain competitive differentiation, forge new paths in the marketplace, and transform audacious goals into reality.

We combine strategic and creative thinking with a process-driven approach, continuous innovation, influencer relationships, and the purposeful execution of actions that quickly deliver meaningful outcomes.

Whether you’re a small marketing team looking to boost your strategic and execution capabilities across the marketing and communications spectrum or you’re looking for a partner to advance a specific initiative such as media and influencer relations, content marketing, brand communications, or social media and digital engagement, we can help your organization achieve its most important objectives.

Strategy

CSG strategists work hand-in-hand with our clients to form long lasting relationships that exceed expectations and deliver career defining results. Our strategists combine deep industry expertise, influencer relationships, data driven insights and access to a team of digital specialists and a full-service creative team to deliver communications and marketing strategies that are unique to each of our client’s brand attributes and opportunities. Armed with performance analytics, our strategists refine and perfect the go-to-market approach over time to ensure we are constantly delivering results that matter.

Creative

The world is full of talented creators, so what sets apart the gifted writers and skilled designers in our creative and inspiring Studio? It could be their love for art and the written word. Or their passion for authentic storytelling and genuine curiosity in the world around them. But whatever it is, when their talent meets a results-driven strategy, long-term success is never far behind.

Innovation

We help organizations solve for why, in part, by continually asking ourselves: “What’s next?” The communications and marketing practice is evolving and changing as quickly as many of our clients who are disrupting entire industries. As the pace of change accelerates, CSG’s Innovation Lab is constantly evaluating the rapidly evolving digital communications landscape for the tools, best practices and strategic partnerships that enable us to create meaningful and measurable results for our clients.

Public Relations

Third-party endorsement from the media and important influencers plays a critical role in developing brand awareness, promoting thought leadership and creating demand in the marketplace.

Our Approach

If your brand is what people say about you when you’re not in the room, public relations is your chance to join important conversations. It’s about being heard and seen for the right reasons. It’s about cultivating awareness and curating esteem. It’s about making your message count. Through years of experience, in disparate industries and up against tremendous challenges and opportunities alike, CSG has purpose-built a strategic public relations agency model that goes beyond media impressions to the tangible impression you make.

Crisis Communications and Reputation Management

The entire world is not within your control — whether external or internal, there are forces beyond your influence that may create challenges for your organization. When crisis situations arise, you need to have a plan of how to respond or you will be scrambling only to start from a deficit. Consider this: Between 2014 and 2019, 74% of companies that faced a major crisis sought outside help either during or after the situation. During that same stretch, 69% of all corporate leaders experienced at least one crisis, though the overall average was three.

And if recent history has taught us anything, it’s that you never know what your crisis plan will help you weather: 62% of companies used a crisis plan to navigate the pandemic.

The prevalence of these challenges throws into sharp relief the fact that it is less a question of if your organization needs a crisis communication and reputation management strategy and more a question of when it will be needed. Legendary business leader Warren Buffet captured the argument for planning sooner than later perfectly:

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